TAMPA, Fla. (WFLA) - New research shows more women are choosing comfort for their little piggies and high heel sales are suffering.
ThredUp's recent data showed a 38 percent increase in "heel purges" in the last three months.
In the same period, sneaker sales were up 46 percent.
This trend isn't just sticking to one company, according to Business Insider.
The NPD Group's Retail Tracking Service reports sales of high heels has declined 11 percent in the United States in 2017.
But women's sneaker sales were up 37 percent during the same time.
And it's not just the average consumer. Celebrities are also saying bye, bye to their sky-high kicks.
Serena Williams proudly admitted to wearing sneakers to the royal wedding after-party.
Kristen Stewart is also revolting. The movie star removed her heels on the Cannes Film Festival red carpet to protest a rule requiring women to wear them.
Some have speculated the decline in sales of high heels may also be linked to the #MeToo era and reports of sexual harassment.
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