Reese’s ditching chocolate in new Ultimate Peanut Butter Lovers Cups

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Reese’s Ultimate Peanut Butter Lovers Cups (The Hershey Company)

DALLAS (NEXSTAR) — The folks behind one of life’s greatest treasures, the Reese’s Peanut Butter Cup, have unveiled a new take on the classic snack that may leave a few of you scratching your heads.

It’s a peanut butter cup — without any chocolate!

Yes, really. It’s just a whole bunch of peanut butter inside of a package.

The Hershey Company is calling them the Reese’s Ultimate Peanut Butter Lovers Cups and says they’re “awe-inspiring, jaw-dropping and eye-popping.”

Instead of a chocolate outside, the cups have a peanut butter candy-flavored shell and ooey, gooey peanut butter on the inside.

“While launching a Reese’s Cup with absolutely no chocolate might come as a shock, we’re giving the truest peanut butter fans something to go wild about,” said Margo McIlvaine, Reese’s Brand Manager. 

The treat will only be available for a limited time and should hit store shelves in early April.

Copyright 2021 Nexstar Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

April 24 2021 08:00 am

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