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MoviePass gets a whole lot more expensive with surge pricing

TAMPA, Fla. (WFLA) - Movie Pass users listen up!

The seemingly affordable way to see multiple movies a month is too good to be true.

Now, those in-demand times and films are going to cost you some extra cash. 

The movie membership app announced peak pricing will now begin. 

For 10 dollars a month customers can see a movie per day, but that bargain price will no longer apply to all titles and times. 

For example, a nighttime showing of the latest blockbuster hit could cost users a few extra dollars to book. 

But Movie Pass will tip customers off to when surge pricing might be added for a particular show, so you can plan ahead.

The company pays for users' tickets, so experts say it is running out of money and needs to find a way to make up for losses. 

Although Movie Pass hasn't commented on the reason for the new peak pricing.

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