United Airlines has become the first airline in the country to offer non-binary gender options for customers booking flights.
The airline made the announcement Friday in a news release titled “Welcome Aboard, Mx.“ The new options are available throughout all booking channels.
Customers can now identify themselves as M for male, F for female, U for undisclosed or X for unspecified. Those choices will correspond with what’s on the passenger’s passport or other identification.
Fliers will also be given the option to select the title “Mx.“ during booking instead or “Mr.“ or “Ms.“ That choice is also available for users who sign up for MileagePlus, the airline’s loyalty program.
“United is determined to lead the industry in LGBT inclusivity, and we are so proud to be the first U.S. airline to offer these inclusive booking options for our customers,“ Chief Customer Officer Toby Enqvist said in a statement. “United is excited to share with our customers, whether they identify along the binary of male or female or not, that we are taking the steps to exhibit our care for them while also providing additional employee training to make us even more welcoming for all customers and employees.“
Airline officials say they worked with the Human Rights Campaign and The Trevor Project during this process to provide employee training initiatives. Initiatives included teaching employees about preferred pronouns and the persistence of gender norms as well as LGBT competency, the news release says.