U.S. DOT to spend $8 million on drive sober ad campaign

News

WASHINGTON, D.C. (NEXSTAR) — Drive sober or get pulled over.

That’s the message from the U.S. Department of Transporation as the holiday party season approaches.

Nearly 10,000 people died last year in alcohol-related crashes, and now the DOT is hoping a new ad campaign will remind people to be safe.

The DOT is gearing up to spend millions of dollars to convince us to drive sober.

“This is $8 million on top of what we normally spend and have available for state and local governments,” said James Owens, acting administrator for the NHTSA.

Owens said the goal is to save lives.

“We lost 839 people on our nation’s roads last December,” Owens said. “That is a terrible and unacceptable tragedy.”

The DOT said nearly 10,000 Americans died in alcohol-related crashes last year, and deadly crashes tend to spike around major holidays.

The campaign goes beyond drinking and driving, though, as legal marijuana use continues to grow across the country.

“This also includes smoking marijuana and using other drugs,” Owens said. “If you use drugs, you’re just as impaired as if you’re drinking and driving.”

The $8 million ad buy comes on top of other money DOT officials said they’re doling out to help local agencies cover additional expenses, like overtime pay.

“Law enforcement is going to be out there on the roads, looking for impaired drivers, and pulling them over,” Owens said.

The DOT is expected to formally roll out the new ads on Tuesday.

Copyright 2020 Nexstar Broadcasting, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Top Videos

Citrus County couple back home after weeks on cruise ships during coronavirus outbreak

Thumbnail for the video titled "Citrus County couple back home after weeks on cruise ships during coronavirus outbreak"

Trump says he will speak with DeSantis about cruise ships

Thumbnail for the video titled "Trump says he will speak with DeSantis about cruise ships"

businesses shutting down

Thumbnail for the video titled "businesses shutting down"

tobacco depot video

Thumbnail for the video titled "tobacco depot video"

Clearwater police surprise 6-year-old for his birthday

Thumbnail for the video titled "Clearwater police surprise 6-year-old for his birthday"

Migrant workers especially suffering during coronavirus crisis

Thumbnail for the video titled "Migrant workers especially suffering during coronavirus crisis"

evan small business stimulus loans

Thumbnail for the video titled "evan small business stimulus loans"

48 Hillsborough County first responders in quarantine due to COVID-19

Thumbnail for the video titled "48 Hillsborough County first responders in quarantine due to COVID-19"

a Tampa restaurant owner is using her voice to spread joy

Thumbnail for the video titled "a Tampa restaurant owner is using her voice to spread joy"

You could get arrested in Pinellas Co. for not social distancing

Thumbnail for the video titled "You could get arrested in Pinellas Co. for not social distancing"

'We appreciate you' Pinellas Co. man offering free lawn care to health care professionals

Thumbnail for the video titled "'We appreciate you' Pinellas Co. man offering free lawn care to health care professionals"

Manatee County Chair Betsy Benac regarding current situation

Thumbnail for the video titled "Manatee County Chair Betsy Benac regarding current situation"
More Local News

Trending Stories

get the app

News App

Weather App

Don't Miss

More Don't Miss