Royal Caribbean considering price hike ahead of return to sailing

Florida

PORT CANAVERAL, Fla. (WESH) – When the cruise industry gets back up and running it might cost you more to climb onboard, not less.

There’s no end in sight to the industry shutdown, but among the public, there’s no shortage of eagerness to take a cruise. Because of the undimmed enthusiasm for cruising, one company, Royal Caribbean, is talking about raising its fares.

The editor of an industry-watching website says it looks like cruise lines won’t have to offer deals and discounts to lure people back.

“We’re certainly seeing pent-up demand from our readers, who are super excited to get back on board the cruise ships,” said Colleen McDaniel of cruisecritic.com.

More than 200,000 people have jumped on the opportunity to take Royal Caribbean’s test-cruise, a government-mandated rehearsal for the company’s return to business. There’ll be room for only 1,000 or so, and the test-cruise has not even been scheduled.

One factor here is that cruise lines are scrapping some of their ships. There will be fewer ships making fewer cruises. Short supply and heavy demand can drive up prices.

Royal Caribbean has reported it lost $5.8 billion last year. That contrasts with a reported profit of $1.9 billion the year before.

Now the company is getting so many bookings for future cruises that the year 2023 is starting to fill up. Showing that the heady days before the pandemic could return for those companies able to survive the shutdown.

Copyright 2021 Nexstar Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

April 24 2021 08:00 am

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