TAMPA, Fla. (WFLA) – Florida Gov. Ron DeSantis signed a flurry of new bills into law Tuesday night, including a new color added to the state’s alert system. We already have AMBER, Silver, and Blue alerts. Now we’ll have Purple Alerts.

Under SB 184, a Purple Alert can be issued, under the new law, when an adult goes missing who has:

  • A mental or cognitive disability that is not Alzheimer’s or Dementia
  • An intellectual or developmental disability
  • A brain injury
  • Another physical, mental, or emotional disability not related to substance abuse

Purple Alerts can also be issued for adults who meet multiple of the above criteria, when their disappearance indicates a credible threat of immediate danger or serious bodily harm to himself or herself, as determined by local law enforcement.

Under the new law, Purple Alerts are issued for those who cannot be returned to safety without law enforcement intervention, and who do not meet the criteria for activation of a local Silver Alert, or the Silver Alert Plan from the Florida Department of Law Enforcement.

When a Purple Alert is activated, local law enforcement must notify the media and alert subscribers in their jurisdiction, or the jurisdiction where the missing individual is believe to have gone or may be located. Local agencies can also request that the Purple Alert be broadcast on lottery terminals within the geographic regions they may have gone.

A Missing Endangered Persons Information Clearinghouse case may also be opened with the FDLE. To enhance local or regional efforts if an investigation includes an identifiable vehicle, the clearinghouse must work with the Florida Department of Transportation to activate dynamic message signs on highways and distribute critical information to the public for the alert.

Now signed, the law takes effect on July 1, 2021.