TAMPA, FL (WFLA) — It’s time to break out the spots and cow bells for Chick-fil-A’s 11th annual Cow Appreciation Day event on Tuesday, July 14. Today, customers who dress as a cow will eat free at Chick-fil-A’s more than 1,900 restaurants nationwide.
Customers who aren’t too “chicken” to dress completely as a cow will receive a free Chick-fil-A meal (breakfast, lunch or dinner), which includes an entrée of choice, a side item and a beverage. For those who come partially dressed in cow attire, such as a cow-spotted purse, hat or other accessory, Chick-fil-A will award a complimentary entrée.
Customers can visit www.CowAppreciationDay.com to prepare for the occasion. The site offers cow costume ideas and tips, as well as downloadable cow spots, headbands and other bovine-themed accessories. Fans also can leverage social media channels to post pictures of their costumes using the hashtag #CowAppreciationDay.
More than 1 million cow-clad customers stampeded Chick-fil-A restaurants across the country last year. Chick-fil-A first introduced the Cow campaign in 1995 as a three-dimensional billboard concept depicting a black-and-white cow sitting atop the back of another cow painting the words “Eat Mor Chikin” on the billboard. Since the first billboard two decades ago, the “Eat Mor Chikin” Cows have reached millions on television, radio, the internet and the occasional water tower to become one of America’s most popular advertising icons.Find a Chick-Fil-A restaurant near you.