Think you can go without your smartphone for a whole year? Vitaminwater bets you can’t.
The company says it’s giving $100,000 to the person who can go without their smartphone for 365 days.
“The vitaminwater brand stands for breaking the monotony, and intentionally behaving in ways that run against the status quo. Vitaminwater is challenging fans to take on this mission to call attention to the monotony found in their own day-to-day life —from scrolling through their social media to eating the same thing every day — in order to discover a more vibrant way of living outside of the lines,” a statement on their website reads.
To enter the contest, create a Tweet or Instagram post “explaining how you would use your year if you took a break from your smartphone.” The post must include the hashtags #nophoneforayear and #contest.
The winner will be given a 2000s era phone with a monthly plan, in order to make calls and texts, but they must stay off their smartphone (and everyone else’s) for a year and will have to take a lie-detector test to make sure they follow the rules.
If they make it six months, they get $10,000. If they make it 12 months, they get $100,000.
Enter up to four times anytime between Tuesday, December 11 at 8 a.m. ET and Tuesday, January 8, 2019, at 11:59 p.m. ET.