New York tradition unlike any other: Keg tree lighting

Holidays

ROCHESTER, N.Y. (WROC) – A Christmas tree like no other… the Genesee Brewery’s “Keg Tree” in Rochester, New York.

For the seventh year in a row, the brewery has constructed a holiday spectacle. From 50 spectators in its first year to more than 6,000 in 2018, it’s truly become a local sensation, and staple.

“It’s great that they embraced it here. Never in a million years, we thought that would happen,” said Mike Gaesser, Genesee director of packaging innovation and unofficial Head Keg Tree Elf.

This year’s tree is about the same as last years — 530 empty half barrels kegs, stacked up 12 levels to 27 feet high, with some 25,000 lights upon it. It took about 400 man-hours to complete the Keg Tree, and that hard work will pay off for Friday night’s event.

The brewery partnered with the City of Rochester on a “Bring Christmas Downtown Coat Drive” and guests at the Keg Tree lighting event were encouraged to bring coats and gloves to benefit the less fortunate in the community.

LATEST STORIES:

Copyright 2020 Nexstar Broadcasting, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Top Videos

Big bust

Thumbnail for the video titled "Big bust"

Puppies train to be superheroes at Southeastern Guide Dogs

Thumbnail for the video titled "Puppies train to be superheroes at Southeastern Guide Dogs"

Tampa Bay man runs Gasparilla race in memory of his late wife

Thumbnail for the video titled "Tampa Bay man runs Gasparilla race in memory of his late wife"

Cyber Safety Day

Thumbnail for the video titled "Cyber Safety Day"

Coast Guard remembers deadly Blackthorn crash 40 years later

Thumbnail for the video titled "Coast Guard remembers deadly Blackthorn crash 40 years later"

Hundreds expected at Polk Co. School Board meeting

Thumbnail for the video titled "Hundreds expected at Polk Co. School Board meeting"

Tampa police need help identifying suspect in machete attack

Thumbnail for the video titled "Tampa police need help identifying suspect in machete attack"

Tuesday Midday Weather Update

Thumbnail for the video titled "Tuesday Midday Weather Update"

Murder trial underway for Florida woman killed on vacation

Thumbnail for the video titled "Murder trial underway for Florida woman killed on vacation"

12-year-old child among 5 injured in head-on collision in Pasco Co.

Thumbnail for the video titled "12-year-old child among 5 injured in head-on collision in Pasco Co."

Search underway for mother missing for over a week

Thumbnail for the video titled "Search underway for mother missing for over a week"

Rep. Bell says she "articulated wrong" when she called for a school board member to be removed

Thumbnail for the video titled "Rep. Bell says she "articulated wrong" when she called for a school board member to be removed"
More Local News

Trending Stories

get the app

News App

Weather App

Don't Miss

More Don't Miss