Oprah Winfrey and the Smithsonian Channel are debuting their campaign, The Color of Care, which is also the same name as a documentary that highlights healthcare disparities toward people of color.

The Color of Care Premieres Sunday, May 1st at 8pm ET/PT on Smithsonian Channel.

Bloom airs in 40 markets across the country, with a reach of approximately 36 million households, and in Puerto Rico, U.S. Virgin Islands and Madison, WI.

You can watch Bloom in the Tampa Bay Market weekdays at Noon on WTTA: Spectrum 1006; Frontier 514; DirecTV 38; Dish 38; Comcast 43, and look for Bloom early mornings on WFLA News Channel 8.