The F.D.A. has suspended its order to stop the company from selling its vaping products, putting on hold the FDA historic move to remove the product that drove the youth E-Cigarette Epidemic.
Before being blocked the FDA’s decision would have represented the most significant action the FDA has taken to reverse the youth e-cigarette epidemic – a public health crisis that Juul, more than any other product or company, has been responsible for.
Juul’s role in driving the youth e-cigarette epidemic is clear.
It introduced a sleek, cool, easy-to-hide product that was sold in appealing flavors including menthol, delivered massive doses of nicotine that can quickly addict kids, and was launched with youth-oriented marketing.
Largely because of Juul, e-cigarette use among high school students more than doubled from 2017 to 2019 (from 11.7% to 27.5%) and over 5.3 million U.S. kids used e-cigarettes in 2019 – an increase of over 3 million in just two years.
A growing number of these kids used
e-cigarettes frequently or daily, a sure sign of addiction caused by high-nicotine products like Juul.
According to the 2021 National Youth Tobacco Survey, youth e-cigarette use remains a serious public health problem, with over 2 million kids using e-cigarettes in 2021, and Juul remains one of the most popular brands among kids.
This announcement came on the heels of the FDA’s commitment earlier last week to issue a proposed rule to reduce nicotine levels sold in the United States to minimally or non-addictive levels.
Matthew L. Myers, President of the Campaign for Tobacco-Free Kids joins Gayle Guyardo the host of the nationally syndicated health and wellness show Bloom about what he predicts will happen next.
Bloom airs in 40 markets across the country, with a reach of approximately 36 million households, and in Puerto Rico, U.S. Virgin Islands and Madison, WI.
You can watch Bloom in the Tampa Bay Market weekdays at Noon on WTTA: Spectrum 1006; Frontier 514; DirecTV 38; Dish 38; Comcast 43, and look for Bloom early mornings on WFLA News Channel 8.