USF names Mark Harlan as new Director of Athletics - WFLA News Channel 8

USF names Mark Harlan as new Director of Athletics

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Mark Harlan is USF’s new Director of Athletics. Photo courtesy USF Mark Harlan is USF’s new Director of Athletics. Photo courtesy USF
TAMPA, FL (WFLA) -

University of South Florida System President Judy Genshaft has named Mark Harlan USF’s new Director of Athletics.

Harlan, 44, who most recently served as Senior Associate Athletic Director for External Relations at UCLA, is expected join USF April 7. He succeeds Doug Woolard, who announced plans to retire earlier this year.

“I know the USF community shares my excitement in welcoming Mark Harlan. Mark comes to us from the accomplished athletic department of UCLA, where he played a key role in recent successes both on the field and in the classroom,” said USF System President Judy Genshaft.

“Mark’s experience, enthusiasm and proven leadership make him a perfect fit to further elevate the success of USF Athletics and our talented student-athletes. We are so pleased that Mark, his wife, and their two children are joining our Bulls family.”

At USF, Harlan will be responsible for an athletic department with 19 men’s and women’s teams competing in the American Athletic Conference, about 450 student-athletes and an annual budget of approximately $44 million.

"My family and I are honored to join the USF Athletics family and I am grateful to President Genshaft, the Board of Trustees and the Search Advisory Committee for placing their trust and confidence in me,” Harlan said.Harlan earned a bachelor’s degree in Political Science and a master’s degree in Education from Arizona. He and his wife Carolyn have two children, Savannah, 8 and Austin, 5.


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