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LOS ANGELES, Feb. 25, 2014 /PRNewswire/ -- The NO MORE PSA campaign, spearheaded by Mariska Hargitay's Joyful Heart Foundation in partnership with NO MORE-a national movement galvanizing greater awareness and action to end domestic violence and sexual assault-got a very big kickoff in Hollywood recently…a three-story high kickoff, in fact. The 12-story 1600 VINE apartment complex at Hollywood and Vine donated their three-story billboard to Joyful Heart to initiate the landmark structure's policy of supporting Hollywood-based charities and activism. The national NO MORE PSA campaign, which features televisions and print ads with over 40 iconic public figures, generates awareness for domestic violence and sexual assault and encourage bystanders to help. With over 40,000 views a day and visibility from the 101 Freeway, the 1600 VINE billboard is helping power NO MORE's effort to encourage public engagement around violence and abuse.
"We're deeply moved by Ms. Hargitay and her foundation's brave effort, in partnership with the NO MORE movement, to engage each of us in the report of violent abuse which is now so tragically prevalent," stated Bob Klein, president of Klein-Financial, which operates 1600 VINE. "This PSA reflects 1600 VINE's resolve to use this unique advertising tool to help support the charity and activism which leading Hollywood entertainment figures so often undertake. It's a policy we are engaging in with the Entertainment Industry Foundation, which has been Hollywood's charity arm for over seventy years. Our building stands on the site of the Hollywood Brown Derby where the movie business' legends gathered, and we're proud to help the great new stars like Ms. Hargitay carry on those prior stars' traditions of concern, generosity and activism."
"Society continues to misplace shame and blame on survivors," said Mariska Hargitay. "That has to end. What we saw during the filming, brave and strong and authentic person after person, was people standing up for each other, for the people they love, for their partners, wives, husbands, children, friends, mothers and fathers, for people they've never met, for themselves. I was just moved beyond words. NO MORE fills me with confidence and renewed determination."
Ms. Hargitay is the star of one of the longest-running and most honored dramatic television series, "Law And Order: SVU," which often deals with and exposes domestic violence and abuse. As an actress, activist and advocate, Mariska Hargitay has dedicated her time, talent and resources to be an inspiration and force for change. In 2004, Ms. Hargitay took her commitment to a higher and more personal level by establishing the Joyful Heart Foundation. The Foundation's mission is to heal, educate and empower survivors of sexual assault, domestic violence and child abuse, and to shed light into the darkness that surrounds these issues.
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