Family business in Tampa Bay debuts unique wooden bow ties
SPRING HILL, FL (WFLA) -
A new fashion trend in Tampa Bay?
A family-run business in Spring Hill thinks so. Ella Bing Bow Ties makes a unique product – handcrafted wooden bow ties.
This locally operated business is family owned, named in honor of their brother and son, Matthew Kraus. The Kraus family created the bow ties in Matthew’s spirit, saying he lives on in the style.
The business was started about a year and a half ago, Brent Kraus tells WFLA, after his brother passed away.
“It brought our immediate family closer together because of the tragedy we went through,” Kraus says. “[Matthew] was big into wearing bow ties.”
Kraus says they combined the talents within the family, including his mother Lisa and father David, and formed the company in memory of Matthew. Each bow tie is made by one person and takes 4-6 hours to create.
Not only is it trendy, but portions of sales are also made as a charitable donation. Ten percent of every sale is donated to the Crisis Center in Tampa Bay, specifically suicide prevention and awareness.
So how did the idea of wooden bow ties come about? Kraus says he started making the original cloth bow ties with his mother. They would get together every day and eventually Kraus’ father joined and the family came up with the wooden bow tie, which Kraus says feels the same as cloth around your neck.
Kraus says their goal in 2014 is to expand their wholesale in Tampa Bay and eventually expand throughout Florida and beyond. They also plan to roll out a line of neck ties this spring.
Ella Bing does online sales, and can also be found in two local shops – High Cotton Living in Hyde Park and Black and Denim in Ybor City.