Beer parlor boasting pricey brews may come to Lakeland - WFLA News Channel 8

Beer parlor boasting pricey brews may come to Lakeland

Posted: Updated:
LAKELAND, FL (WFLA) - What's the price you'll pay for a good beer? 

Redlight Redlight, a beer parlor that almost has the green light to come to Lakeland, has price tags of $150, even $500 for a bottle of beer.  They will have bottles in the $4 range, but the owner has a “you get what you pay for” mentality, and says it will be worth the splurge.

The new beer parlor is set to move in an old convenience store on South Florida Avenue in the Dixieland community. 

While there are still some logistical applications and approval left to go through, on Tuesday, Lakeland’s Zoning Board of Adjustments and Appeals approved a variance for the parlor to operate in close proximity of a church, likely their biggest challenge.  With the help of the Lakeland Community Redevelopment Agency, Redlight Redlight hopes to move in within the next eight months.

The parlor boasts of artisan beer from around the world, and isn’t shy about their steep prices.

“We definitely have some crazy price beer,” co-owner Richard Sherfey said. “We have a nine-liter bottle that goes for $500 but it’s a huge bottle.  You get 36 friends together- split it up- it’s more than worth it.”

The CRA’s project manager, Nicole Travis, says it fits right in with the agency’s mission.

“We are trying to spur investment, redevelopment activities that benefit the neighborhoods so the neighborhoods can participate and walk to, have access to, bike to,” Travis explained.

The CRA not only works to encourage development investment, but to beautify the run-down areas and guide businesses in making smart moves.  For instance, the CRA says neighboring business sharing connecting parking lots makes sense for both business owner and consumer.  In the case of the proposed beer parlor, neighboring Subs n’ Such is already on board with that plan.

“You have an awesome property owner willing to work with a business investor to share parking and it makes sense,” Travis said.  “For off-peak hours for Subs n’ Such, they can capitalize on parking that would otherwise be vacant in the evening time,” she said.

While there is a lot of work ahead, Sherfey is excited about the chance to pursue his dream in the place he was born and raised.

“I have a passion for this city as a whole,” Sherfey said.

  • Web Poll

  • How much would you be willing to spend on a bottle of beer?

  • Thank you for participating in our poll. Here are the results so far:

    $3.00
    22%
    11 votes
    $10.00
    38%
    18 votes
    $50.00
    21%
    10 votes
    $100.00
    17%
    8 votes
    $500.00
    0%
    0 votes
    $500.00+
    2%
    1 vote
  • NewsMore>>

  • Automated car to take Scott for ride

    Automated car to take Scott for ride

    Monday, July 28 2014 6:27 AM EDT2014-07-28 10:27:00 GMT
    An automated car will take Florida Governor Rick Scott for a ride Monday, as Audi tries to sell the state on its latest technology.
    An automated car will take Florida Governor Rick Scott for a ride Monday, as Audi tries to sell the state on its latest technology.
  • Woman killed by stray bullet in Manatee

    Woman killed by stray bullet in Manatee

    Monday, July 28 2014 6:05 AM EDT2014-07-28 10:05:40 GMT
    A shooting was reported at the intersection of the US Highway 301 and University Parkway early Monday morning where one woman was struck by a bullet and killed, Manatee County Sheriff's Office said.
    A shooting was reported at the intersection of the US Highway 301 and University Parkway early Monday morning where one woman was struck by a bullet and killed, Manatee County Sheriff's Office said.
  • Small plane crash on Fla. beach: 1 dead, 1 injured

    Small plane crash on Fla. beach: 1 dead, 1 injured

    Monday, July 28 2014 4:39 AM EDT2014-07-28 08:39:23 GMT
    A father was killed and his 9-year-old daughter critically injured Sunday while walking along a Florida beach when a small plane crash landed on the Gulf Coast only feet from the surf, authorities said.
    A father was killed and his 9-year-old daughter critically injured Sunday while walking along a Florida beach when a small plane crash landed on the Gulf Coast only feet from the surf, authorities said.
  • Sign up for WFLA News Channel 8 Email Alerts

    * denotes required fields






    Thank you for signing up! You will receive a confirmation email shortly.
Powered by WorldNow

200 South Parker Street, Tampa, FL 33606

Telephone: 813.228.8888
Fax: 813.225.2770
Email: news@wfla.com

Can’t find something?
Powered by WorldNow
All content © Copyright 2000 - 2014 Media General Communications Holdings, LLC. A Media General Company.