Beer parlor boasting pricey brews may come to Lakeland - WFLA News Channel 8

Beer parlor boasting pricey brews may come to Lakeland

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LAKELAND, FL (WFLA) - What's the price you'll pay for a good beer? 

Redlight Redlight, a beer parlor that almost has the green light to come to Lakeland, has price tags of $150, even $500 for a bottle of beer.  They will have bottles in the $4 range, but the owner has a “you get what you pay for” mentality, and says it will be worth the splurge.

The new beer parlor is set to move in an old convenience store on South Florida Avenue in the Dixieland community. 

While there are still some logistical applications and approval left to go through, on Tuesday, Lakeland’s Zoning Board of Adjustments and Appeals approved a variance for the parlor to operate in close proximity of a church, likely their biggest challenge.  With the help of the Lakeland Community Redevelopment Agency, Redlight Redlight hopes to move in within the next eight months.

The parlor boasts of artisan beer from around the world, and isn’t shy about their steep prices.

“We definitely have some crazy price beer,” co-owner Richard Sherfey said. “We have a nine-liter bottle that goes for $500 but it’s a huge bottle.  You get 36 friends together- split it up- it’s more than worth it.”

The CRA’s project manager, Nicole Travis, says it fits right in with the agency’s mission.

“We are trying to spur investment, redevelopment activities that benefit the neighborhoods so the neighborhoods can participate and walk to, have access to, bike to,” Travis explained.

The CRA not only works to encourage development investment, but to beautify the run-down areas and guide businesses in making smart moves.  For instance, the CRA says neighboring business sharing connecting parking lots makes sense for both business owner and consumer.  In the case of the proposed beer parlor, neighboring Subs n’ Such is already on board with that plan.

“You have an awesome property owner willing to work with a business investor to share parking and it makes sense,” Travis said.  “For off-peak hours for Subs n’ Such, they can capitalize on parking that would otherwise be vacant in the evening time,” she said.

While there is a lot of work ahead, Sherfey is excited about the chance to pursue his dream in the place he was born and raised.

“I have a passion for this city as a whole,” Sherfey said.

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