Retailers go after each other on social media after sassy ad - WFLA News Channel 8

Retailers go after each other on social media after sassy ad

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The Joe Boxer ad aired this week The Joe Boxer ad aired this week
Remember the eyebrow-raising controversial ad Kmart released this week for the Joe Boxer brand? It created a buzz across all the social media platforms. Now another retailer felt compelled to respond.

The ad showed men in Tuxedos and boxers swaying their hips to a classic Christmas song.

Related story: Naughty or Nice? Kmart releases racy Christmas ad

JCPenny responded to the ad on Twitter, offering Kmart a coupon to purchase some pants. Kmart respond they preferred to "ship their pants."

JCP continued saying "To be brief, we just thought your twigs and berries might want an extra layer ;)" Kmart politely replied that they appreciated the support.

What do YOU think about this retail conversation? Join the discussion on Twitter and Facebook.

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