Lakeland Food Truck Rally celebrates 1st birthday - WFLA News Channel 8

Lakeland Food Truck Rally celebrates 1st birthday

Posted: Updated:
LAKELAND, FL (WFLA) -

Lakeland's downtown Food Truck Rally celebrates its first birthday tonight. The event consistently draws crowds of more than 3,000 people but hasn't always been embraced by local businesses.

When the idea for the Food Truck Rally first circulated some bricks and mortar business owners raised a red flag.

Chris McArthur, owner of Black & Brew Coffee House & Bistro, was among the restaurateurs who feared food trucks would be a threat to his business.

"My initial reaction was I didn't want to open a Pandora's box," McArthur said. " I was worried that that would invite food trucks in on a permanent basis, and I don't feel that we have the density in downtown to support that."

Over at Palace Pizza owner Giovanni Moriello and his family were also initially concerned about the rally.

"It was kind of scary. I was kind of worried, and you know I didn't think it was smart," Moreillo said.

But a strange and surprisingly sweet thing happened for some of the permanent businesses in downtown Lakeland. The Food Truck Rally actually increased their business.

"Just right off the bat we had increased business on those Thursday nights," MacArthur said.

Palace Pizza estimates their business is up 20%-30% on the second Thursday of each month when the Food Truck Rally is in town.

" Cause a lot of people will go there. They'll see the lines. The lines are too long, and they don't want to wait, and they end up coming here or they go up the street, but it brings a lot of foot traffic down here," Moriello said.

Lakeland's anniversary Food Truck Rally takes place tonight from 6-9pm in downtown's Munn Park. It features about 25 trucks from all over Central Florida that are all part of the Tampa Bay Food Truck Rally group.

Related Content: Mobile Food truck feast expands in Tampa

Don’t miss out on the day’s top Facebook conversations
http://on.fb.me/18y81Cl

  • 8 On Your SideMore>>

  • 15 year old sexually molested in Highlands Regional Medical Center ICU

    15 year old sexually molested in Highlands Regional Medical Center ICU

    Thursday, April 24 2014 7:19 PM EDT2014-04-24 23:19:41 GMT
    People go to hospitals to be healed, not sexually molested. But an 8 On Your Side investigation confirmed a 15 year old Highlands county girl, who was heavily medicated and sedated at Highlands Regional Medical Center, was sexually molested in her ICU bed.
    People go to hospitals to be healed, not sexually molested. But an 8 On Your Side investigation confirmed a 15 year old Highlands county girl, who was heavily medicated and sedated at Highlands Regional Medical Center, was sexually molested in her ICU bed.
  • Squatters moving out of New Port Richey soldier's home

    Squatters moving out of New Port Richey soldier's home

    Thursday, April 24 2014 6:50 AM EDT2014-04-24 10:50:51 GMT
    Squatters begin moving out of Spc. Michael Sharkey's home on Wednesday night.Squatters begin moving out of Spc. Michael Sharkey's home on Wednesday night.
    Our 8 On Your Side story about a New Port Richey soldier who says his home has been taken over by squatters is striking a nerve in the community and now, the squatters are moving out. 
    Our 8 On Your Side story about a New Port Richey soldier who says his home has been taken over by squatters is striking a nerve in the community and now, the squatters are moving out.  
  • Pricey processing issue at Tampa hair academy resolved

    Pricey processing issue at Tampa hair academy resolved

    Wednesday, April 23 2014 9:35 AM EDT2014-04-23 13:35:13 GMT
    Loretta Maloy says she always expected to pay for the courses she took those several weeks, but thought $10,000 in loans just wasn’t right.
    Loretta Maloy says she always expected to pay for the courses she took those several weeks, but thought $10,000 in loans just wasn’t right.
  • Sign up for WFLA News Channel 8 Email Alerts

    * denotes required fields






    Thank you for signing up! You will receive a confirmation email shortly.
  • Most Popular StoriesMost Popular StoriesMore>>

  • Squatters moving out of New Port Richey soldier's home

    Squatters moving out of New Port Richey soldier's home

    Thursday, April 24 2014 6:50 AM EDT2014-04-24 10:50:51 GMT
    Squatters begin moving out of Spc. Michael Sharkey's home on Wednesday night.Squatters begin moving out of Spc. Michael Sharkey's home on Wednesday night.
    Our 8 On Your Side story about a New Port Richey soldier who says his home has been taken over by squatters is striking a nerve in the community and now, the squatters are moving out. 
    Our 8 On Your Side story about a New Port Richey soldier who says his home has been taken over by squatters is striking a nerve in the community and now, the squatters are moving out.  
  • Squatters left dogs at soldier's house in New Port Richey

    Squatters left dogs at soldier's house in New Port Richey

    Thursday, April 24 2014 7:04 PM EDT2014-04-24 23:04:53 GMT
    One of the dogs left at the soldier's houseOne of the dogs left at the soldier's house
    The house of Army Spc. Michael Sharkey sat almost empty early Thursday morning after two squatters said they moved out the day before.
    The house of Army Spc. Michael Sharkey sat almost empty early Thursday morning after two squatters said they moved out the day before.
  • Mom bites off dog's ear to save daughter during attack

    Mom bites off dog's ear to save daughter during attack

    Tuesday, April 22 2014 2:49 PM EDT2014-04-22 18:49:19 GMT
    Image from CNN/KHOU-TVImage from CNN/KHOU-TV
    In a backyard in Alvin, swings a very lucky girl. Her name is Mackenzi Plass, or Kenzi for short, and she survived a dog attack and has undergone several surgeries."She'll be two and a half in May," said her very proud mother Chelsi Camp. "She's doing great. You wouldn't know it if you couldn't see."Mackenzi has scars on her face after the ordeal just weeks ago that put her mother's animal instincts to the test."You do whatever you can," said Camp. "I don't have physical strength at my side."...
    In a backyard in Alvin, swings a very lucky girl. Her name is Mackenzi Plass, or Kenzi for short, and she survived a dog attack and has undergone several surgeries."She'll be two and a half in May," said her very proud mother Chelsi Camp. "She's doing great. You wouldn't know it if you couldn't see."Mackenzi has scars on her face after the ordeal just weeks ago that put her mother's animal instincts to the test."You do whatever you can," said Camp. "I don't have physical strength at my side."...
Powered by WorldNow

200 South Parker Street, Tampa, FL 33606

Telephone: 813.228.8888
Fax: 813.225.2770
Email: news@wfla.com

Can’t find something?
Powered by WorldNow
All content © Copyright 2000 - 2014 Media General Communications Holdings, LLC. A Media General Company.