Shocking video, showing how different a model can look after extensive Photoshop treatment, is going viral.
In a 36-second time-lapsed video clip, created by GlobalDemocracy.com, shows the extensive transformation that can be achieved by digitally retouching a photograph.
The clip was originally created in 2011, but has just recently gone viral. The site seeks to discourage airbrushing “when it transforms otherwise permanent features on models.” The site is pushing for mandatory disclaimer to “state that a model has had her physical body manipulated.”
The clip begins showing a woman free of any makeup, lying on her stomach in a red bikini brief.
The studio’s lighting is adjusted while a make-up artist applies foundation, lip-gloss and curls the model’s hair.
The flash of the lights and the pressing of a button capture the photo. The clip reveals that the photo shoot may be done, but the photo itself is not complete.
A retoucher can be seen working on the photo, widening the model’s eyes, smoothing over her skin, trimming her bodyline and lengthening her legs and arms.
Finally, the skin is brightened to give the appearance of a glow.
The video is sparking discussion about retouching model photos because of the unrealistic impressions they are creating for young women.
Several months later, Seventeen magazine editor-in-chief made a pledge to address some of Bluhm’s concerns.
Last year, two teenage girls protested outside the offices of Teen Vogue, pressing for the publication to stop retouching photos.
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