Lutz bike saddle company makes name for itself - WFLA News Channel 8

Lutz bike saddle company makes name for itself in industry

Lutz bike saddle company makes name for itself

Posted: Updated:
Steve Toll, the designer Steve Toll, the designer
LUTZ, FL (WFLA) -

An uncomfortable bicycle seat inspired a Tampa Bay area man start a new company that has received national and worldwide recognition.

"Actually we got started when I was out bike riding, and I was uncomfortable and I came up with a design for a new seat," Steve Toll said.

Years ago his own discomfort on the bike sparked him to design something that was more comfortable to ride on and the Adamo bike seat was born. It's the brainchild of Steve Toll who founded the family business ISM. ISM stands for Ideal Saddle Modification.

"1997 is when I came up with the ride and we designed it and about 6 months later, my brother had the model," he said.

The company has grown tremendously.

"We advertise all over the world, we ship all over the world," he said.

Toll designs each seat, then a prototype is made of each. It is then medically tested before production.

"We do some blood flow testing, make sure we're not doing anything we shouldn't be doing with the bike seat," Toll explained.

And a big endorsement for the seats was the recent Kona Ironman world championships in Hawaii. In that Ironman, five of the top ten female finishers used ISM bike saddles.

"It was validation, that's for sure. I was told many times how crazy I was and how this would not work, to save my money, stop doing it," Toll said.

More proof they’ve caught on, at the last year's Republican National Convention the Tampa Police Department purchased 200 bike saddles for their bike unit. Steve Toll used to be a TPD officer and his partner for a while was the now Chief Jane Castor.

Between their warehouse in Lutz and another one in the United Kingdom, ISM sends out about 100,000 bike saddles per year. More seats are being designed to make the rides a lot more comfortable.

  • 8 On Your SideMore>>

  • How to prevent crypto virus from spreading

    How to prevent crypto virus from spreading

    Wednesday, September 17 2014 7:06 AM EDT2014-09-17 11:06:29 GMT
    The number of people suffering from the Crypto Virus this year has surged. 
    The number of people suffering from the Crypto Virus this year has surged. 
  • FDLE opens investigation into Spring Hill sinkhole home

    FDLE opens investigation into Spring Hill sinkhole home

    Tuesday, September 16 2014 4:52 PM EDT2014-09-16 20:52:00 GMT
    The Florida Department of Law Enforcement has opened an investigation into whether a Spring Hill home seller committed fraud by lying about a sinkhole under the home. This follows an 8 On Your Side investigation that showed that Glenn Jasen, the former homeowner, cashed a check from Citizens Property Insurance for $153,745 in January 2009. But he didn't use the money to fix the sinkhole. Instead, Jasen sold the home to Kelly Magbee's family in March. The Magbees moved in with their five ch...
    The Florida Department of Law Enforcement has opened an investigation into whether a Spring Hill home seller committed fraud by lying about a sinkhole under the home. This follows an 8 On Your Side investigation that showed that Glenn Jasen, the former homeowner, cashed a check from Citizens Property Insurance for $153,745 in January 2009. But he didn't use the money to fix the sinkhole. Instead, Jasen sold the home to Kelly Magbee's family in March. The Magbees moved in with their five ch...
  • UPS won't pay for Tampa veteran's damaged computer

    UPS won't pay for Tampa veteran's damaged computer

    Tuesday, September 16 2014 10:31 AM EDT2014-09-16 14:31:49 GMT
    The damaged computerThe damaged computer
    Vincent Farina had a plan when he left the Marines to pursue his degree in game design.
    Vincent Farina had a plan when he left the Marines to pursue his degree in game design.
  • Sign up for WFLA News Channel 8 Email Alerts

    * denotes required fields






    Thank you for signing up! You will receive a confirmation email shortly.
Powered by WorldNow

200 South Parker Street, Tampa, FL 33606

Telephone: 813.228.8888
Fax: 813.225.2770
Email: news@wfla.com

Can’t find something?
Powered by WorldNow
All content © Copyright 2000 - 2014 Media General Communications Holdings, LLC. A Media General Company.