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The interactive tool generated over 7 million engagements for Hearst Digital
NEW YORK, Oct. 24, 2013 /PRNewswire/ -- With the success of an interactive survey and social media management tool that accompanied last week's release of The New American Center study from Esquire and NBC News, SnakBlox today unveils its Social Media ROI Platform. The study, featured in the November Esquire issue, was covered on "The Today Show," "The Nightly News with Brian Williams," and other national television outlets.
SnakBlox helps brands, agencies, and publishers generate return on investment (ROI) on platforms such as Facebook, Twitter, and Instagram through goal-driven apps and smarter ad-buying. Unlike other social media management platforms, SnakBlox provides insights on which social media activities are most profitable. The platform enables marketers to measure the ROI of their social communities, apps and ads by assigning dollar values to user actions (e.g. likes, social impressions, app installs) or ad bids and collecting engagement data.
Starting today, SnakBlox is providing a free version of its Facebook measurement tool to the public for brands that have more than 100,000 fans, as well as a paid version that includes integration with Twitter, Instagram, and Google Analytics. For more information, visit http://www.snakblox.com
SnakBlox's interactive survey debuted across all Esquire and NBC News properties on October 15. In the week since its launch, users have answered more than seven (7) million questions and spent an average of more than 10 minutes to discover where they fall on the new political spectrum and share the results with friends and family via their social networks. As measured by SnakBlox's Social ROI Meter, those numbers exceeded Esquire's goals, generating a substantial ROI for the publisher.
Esquire and NBC News jointly commissioned a large-scale national survey titled The New American Center, which takes a close look at the state and status of the American voter, focusing primarily on the center. Contrary to the conventional wisdom about our highly polarized nation, the study finds that the right and left are much smaller than we have been led to believe, and the middle is much larger. Not only does a political center exist, it represents a majority of American voters – 51 percent – who are passionate, persuadable, and very real.
SnakBlox has been working with Hearst properties including Popular Mechanics, Cosmopolitan and Esquire since November of 2012. "We were very impressed by the SnakBlox application framework because we could rapidly deliver a customized social application in our "look and feel" that excited our readers, drove qualified site traffic, and gave us better insights into our audience," said Richard Dorment, Esquire Senior Editor.
"We're helping companies answer two critical questions: what value am I generating from building presences on social media platforms and how do I increase it?" said Nik Pai, SnakBlox Co-Founder and CEO. "SnakBlox creates a new data and insights layer to help them understand the value of their social media audiences in a unified way and offers a set of tools to better convert them into customers."
The SnakBlox ROI platform first helps brands value their social media through the Social ROI Meter, a Mint.com-like analytics tool that measures ROI activity across multiple social platforms. It then helps grow ROI by converting social audiences into customers using goal-driven apps built on SnakBlox's Application Framework, a WordPress approach to application development; and by providing customer data that can be used to buy more targeted ads using SnakBlox's Ad Intelligence tool, a Quantcast-like tool to create audience profiles based on defined criteria.
The company has been working with a select group of over ten publishers, brands, and agencies over the past 18 months and generated tremendous results – measuring hundreds of thousands of dollars in ROI, and enabling some clients to increase their social media ROI by 800% or more and reduce customer acquisition costs by 40%.
SnakBlox is a new social media management platform that provides state-of-the-art tools to help brands and agencies get the most value from their social media. It enables brands, agencies and publishers to generate and measure return on investment (ROI) on platforms such as Facebook, Twitter, and Instagram. The SnakBlox Social Media ROI Platform includes three products that help brands understand their audience and convert them into customers: the Social ROI Meter, Social Application Framework and Ad Intelligence Tool. SnakBlox clients include Hearst Digital brands such as Cosmopolitan, Popular Mechanics and Esquire; as well as retailers and agencies. SnakBlox is a startup based in New York City and backed by MEDIA. For more information, visit http://www.snakblox.com.
Cathy Halgas Nevins for SnakBlox
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