Sweetbay to become Winn-Dixie early next year - WFLA News Channel 8

Sweetbay to become Winn-Dixie early next year

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JACKSONVILLE, FL (WFLA) -

All Sweetbay supermarkets will soon become Winn-Dixie.

Bi-Lo Holdings, the parent company of BI-LO and Winn-Dixie supermarket chains,  announced Tuesday  its intent to retire the Sweetbay banner name following the close of its transaction with Delhaize Group,parent company of Sweetbay, Harveys and Reid’s supermarket chains. Harvey's banner name will continue and the Reid's banner name will also be retired.

"Sweetbay, Harveys and Reid’s have outstanding reputations, and their talented teams of associates have played a key role in making these stores an important part of the communities they serve," said Randall Onstead, president and CEO of Bi-Lo Holdings. "We are pleased to soon welcome the outstanding associates of all three chains to the Bi-Lo Holdings family."

Upon the close of the transaction, Sweetbay stores will convert to the Winn-Dixie banner and Reid’s stores will convert to the BI-LO banner. Pending regulatory review, Bi-Lo Holdings intends to retain all store-level associates within the stores being acquired and operated.

Through this transaction, the company says it will be able to provide great products at a great value to a broader base of customers.

Conversion of the supermarket names is anticipated to begin in the first quarter of 2014.

Related Content: Sweetbay stores sold

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