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In Latest TV Ad, the Aflac Duck Practices Getting the "Word" Out to Spanish Audiences
COLUMBUS, Ga., Sept. 16, 2013 /PRNewswire/ -- Aflac, the number one provider of supplemental insurance in the United States, announced it will debut its new Spanish language television commercial called "Rehearsal" today on Spanish television and radio stations in key Hispanic markets. Rehearsal is Aflac's third Spanish language commercial in 2013, and is the final installment of the company's "Out of Work Duck" campaign that has chronicled the Aflac Duck through an unexpected injury, recovery and now his quest to get back to work as Aflac's famous spokesduck.
In this new ad, the Aflac Duck is rehearsing backstage to get the "word" out, using a variety of popular Latin cliches to connect with the diverse Hispanic community, about the company that pays policyholders cash benefits so they can focus on recovery rather than worry about their finances. The "word", of course, is "Aflaaaac!"
In January, Aflac initiated a new campaign called "Out of Work Duck" depicting the Aflac Duck, injured and unable to work. Since his accident, the Duck has been seen -- but not heard -- in Spanish language commercials chronicling his injury and recovery. In Rehearsal, the Duck is showing his versatility in pitching to Spanish-speaking audiences using musical cliches to get his point across.
"As the diverse Hispanic market continues to grow, we want to remind all Spanish speaking consumers about the peace of mind that Aflac policies can help provide," Aflac Executive Vice President and Chief Marketing Officer Michael Zuna said. "In Rehearsal, the Duck is trying hard to hit all the right notes, informing consumers that Aflac helps protect their finances when an unexpected accident or illness occurs."
Rehearsal, which is targeting all Hispanic adults, will air on Spanish television and radio stations in New York, Miami, Los Angeles, Houston, Orlando, Puerto Rico, and San Francisco.
When a policyholder gets sick or hurt, Aflac pays cash benefits fast. For nearly six decades, Aflac insurance policies have given policyholders the opportunity to focus on recovery, not financial stress. In the United States, Aflac is the number one provider of guaranteed-renewable insurance. In Japan, Aflac is the number one life insurance company in terms of individual policies in force. Aflac individual and group insurance products provide protection to more than 50 million people worldwide. For seven consecutive years, Aflac has been recognized by Ethisphere magazine as one of the World's Most Ethical Companies. In 2013, FORTUNE magazine recognized Aflac as one of the 100 Best Companies to Work For in America for the 15th consecutive year. Also, in 2013, FORTUNE magazine included Aflac on its list of World's Most Admired Companies for the 12th time, ranking the company number one in the life and health insurance category. Aflac Incorporated is a Fortune 500 company listed on the New York Stock Exchange under the symbol AFL. To find out more about Aflac, visit aflac.com or espanol.aflac.com.
Aflac herein means American Family Life Assurance Company of Columbus and American Family Life Assurance Company of New York.
Jon A. Sullivan
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Robin Y. Wilkey
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