Controversial truck decal causing a stir in Texas - WFLA News Channel 8

Controversial truck decal causing a stir in Texas

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© KWTX/CNN - This image is a controversial tailgate decal that has many people upset over the haphazard attitude toward kidnapping they say the image projects. © KWTX/CNN - This image is a controversial tailgate decal that has many people upset over the haphazard attitude toward kidnapping they say the image projects.
WACO, Texas -

If you thought you saw a kidnapped woman in the back of a pickup truck, would you call the cops?

A truck tailgate decal showing a woman tied up with rope has caused a stir in Waco, Texas.

If you find yourself behind the truck in question, it would be easy to mistake the decal for a kidnapped woman at first glance.

Brad Cobb is the owner of Hornet Signs in Waco and he told KWTX-TV that he was surprised by the backlash.

"I wasn't expecting the reactions we got, nor is it anything we really condone," he said. "It was just something we had to put out there to see who notices it."

Cobb's company specializes in car wrap advertising. The company's expertise in the field led them to experiment with a variety of tailgate decals featuring a wide range of images that some have found startling.

Hornet Signs have created an Army sniper decal and a bloody, chained zombie decal, but their kidnapped woman design is the one that has garnered the most attention.

"When you're going to put a wrap on the side of your vehicle, you want that image to be realistic and portray the image of your company," Cobb said. "It wasn't our intent to make that the branding of our company, but more of, 'what could we do with it?'"

The woman in the picture is an employee of Hornet Signs who volunteered to be tied up and photographed for the decal. The decal was applied to the tailgate of another employee's truck.

"It was an experiment for us and something that was short term, so I was really shocked at how much traffic it did drive," Cobb said.

Almost all of which has been negative.

Despite the controversy, Cobb believes there's no such thing as bad publicity. He said the significant boost in Hornet Signs' business is proof.

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