You can vote for new Downtown Johnson City logo - WFLA News Channel 8

You can vote for new Downtown Johnson City logo

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From Washington County Economic Development Council

JOHNSON CITY, TN - Downtown Johnson City is about to get its own distinct logo, and the Washington County Economic Development Council is asking the public to help it choose from among three options.

With investment, foot traffic and commercial activity all on the rise, downtown is ripe for a central identifying theme that celebrates the central city's history and helps accelerate its future growth. A survey will be online for the next couple of weeks and allow members of the public to select one of three designs produced by local graphic artist Christian Schmid.

"We want public input," WCEDC Director of Redevelopment Shannon Castillo said. Johnson City Development Authority board members will review the survey results and make a final decision in time for a logo to be produced by early fall.

The survey will be open for voting until noon Sept. 12, and can be accessed at https://www.surveymonkey.com/s/downtownlogo.

After its release, the logo should become a common sight around town, and eventually, familiar to the outside world. It could appear on everything from signage, downtown banners and websites to T-shirts, mugs and bumper stickers. The goal is to tie the central city's elements together under a unifying theme that can serve to identify downtown as it continues a strong growth phase, JCDA Chairman Logan McCabe said.

"Downtown Johnson City is a unique, vibrant place with tremendous growth potential," McCabe said. "A well-designed, evocative logo will be a great marketing tool as we continue promoting downtown as a wonderful place to live, work and play."

The move earned a thumbs up from one organization that is sure to play a major role in downtown's progress over the next several years.

"Johnson City is enjoying an exciting, visible resurgence as a destination within the Tri-Cities with all of the infrastructural and aesthetic improvements to the downtown," said Elizabeth Sims, Director of Marketing for Tupelo Honey Cafe. "The downtown Johnson City brand is taking shape and a visual articulation of its identity will help drive home the idea of the Johnson City downtown as a destination for shopping, dining, living and working."

Tupelo Honey's logo – featuring a vintage box truck parked under the spreading boughs of a tree – has become an iconic symbol of the quickly growing restaurant group that will open for business in downtown's historic CC&O railroad depot in early 2014.

And it can all be traced back to a map. Castillo and WCEDC Research Associate Tania Zeisler worked together to develop a colorful, informative downtown map earlier this month, aimed at promoting downtown's retail, restaurant and entertainment features while providing accurate information about parking, ATMs and other amenities. Castillo said the pair realized they didn't have an identity for downtown to feature prominently on the map, which will be released in a quad-fold, 11-by-17-inch brochure and available at downtown businesses, the WCEDC, the Chamber of Commerce and other locations.

 

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