Tampon ad features 12-year-old 'camp gyno' - WFLA News Channel 8

Tampon ad features 12-year-old 'camp gyno'

Posted: Updated:

A new tampon ad featuring a 12-year-old girl is sparking discussion.

The new ad is for a company called "Hello Flo." While the ad is geared toward all women, it is focused on girls who are about to get their period and who have recently gotten their first period.

VIDEO: 'Camp Gyno' **WARNING: Topics of sensitive nature are discussed**

The two minute ad shows a young girl at camp who gets her "red badge of courage." The young girl takes charge, helping other girls learn about their periods. In the ad the girl refers to herself as the "camp gyno," telling other girls "this is life now."

The ad is a deviation from typical marketing, which feature woman in their 20's and 30's. Most tampon ads stay away from showing the product, while the Hello Flo one shows the girl holding it by the string while inside her camp cabin.

Since being posted online on July 28, it has been viewed more than 3.5 million times.  

Reaction to the ad has sparked discussion over the message the ad is trying to send.

YOUR VOICE: What's your take on the creative ad? Do you find it informative or insensitive?

  • 8 On Your SideMore>>

  • Tampa Bay woman feels ripped off, pays $61 for coins worth $1.50

    Tampa Bay woman feels ripped off, pays $61 for coins worth $1.50

    Thursday, July 31 2014 6:10 PM EDT2014-07-31 22:10:55 GMT
    Vickie McInnis responded to a newspaper ad promising a chance to buy old, rarely-seen coins.Vickie McInnis responded to a newspaper ad promising a chance to buy old, rarely-seen coins.
    Vickie McInnis responded to a newspaper ad promising a chance to buy old, rarely-seen coins that have been sitting in a bank vault for years.With shipping, she paid $61.43. But, here's what she received: a bag of about 100 pennies, worth at most: $1.50.
    Vickie McInnis responded to a newspaper ad promising a chance to buy old, rarely-seen coins that have been sitting in a bank vault for years.With shipping, she paid $61.43. But, here's what she received: a bag of about 100 pennies, worth at most: $1.50.
  • Tampa Bay Water begins filling Bill Young reservoir

    Tampa Bay Water begins filling Bill Young reservoir

    Thursday, July 31 2014 5:45 PM EDT2014-07-31 21:45:52 GMT
    Tampa Bay Water is celebrating a rebirth of sort for its beleaguered Bill Young reservoir. TBW is now diverting water from the Alafia river and filling the reservoir after a massive gutting and renovation project that cost in excess of $124 million dollars.
    Tampa Bay Water is celebrating a rebirth of sort for its beleaguered Bill Young reservoir. TBW is now diverting water from the Alafia river and filling the reservoir after a massive gutting and renovation project that cost in excess of $124 million dollars.
  • 8 on your side helps stranded Riverview driver get a new car

    8 on your side helps stranded Riverview driver get a new car

    Thursday, July 31 2014 4:10 PM EDT2014-07-31 20:10:54 GMT
    Last week, 8 on your side told you about the plight of Christopher Soto and his recalled car.Last fall, Soto purchased a 2004 Chevy Malibu from DriveTime, a used car dealership in Brandon.
    Last week, 8 on your side told you about the plight of Christopher Soto and his recalled car.Last fall, Soto purchased a 2004 Chevy Malibu from DriveTime, a used car dealership in Brandon.
  • NewsMore>>

  • Closing US 301 for repairs create headaches

    Closing US 301 for repairs create headaches

    Friday, August 1 2014 12:16 AM EDT2014-08-01 04:16:16 GMT
    It’s been a headache for many who travel U.S. Highway 301 in Riverview after the roadway was shut down. But FDOT expects the roadway to be back open about midnight Thursday.After a nearby construction crew damaged a 24-inch water line in the area, water poured out and created a hole, damaging the asphalt on U.S. 301.“It’s still every penny counts, I would say $30 to $50 possibly,” is how much the road closure cost Bee...
    It’s been a headache for many who travel U.S. Highway 301 in Riverview after the roadway was shut down. But FDOT expects the roadway to be back open about midnight Thursday.After a nearby construction crew damaged a 24-inch water line in the area, water poured out and created a hole, damaging the asphalt on U.S. 301.“It’s still every penny counts, I would say $30 to $50 possibly,” is how much the road closure cost Bee...
  • New "Fire challenge" video spurs warnings

    New "Fire challenge" video spurs warnings

    Thursday, July 31 2014 10:43 PM EDT2014-08-01 02:43:41 GMT
    Videos of a dangerous stunt are spreading all across social media. You can see examples on sites like Youtube and Facebook. It's called "The Fire Challenge" and involves young people dousing themselves with rubbing alcohol and lighting it up on their bodies. Burn victim and now, Tampa General Hospital volunteer, Joe Versaggi, knows all about the horrors of fire. He's undergone 30 surgeries after a fiery plane crash 8...
    Videos of a dangerous stunt are spreading all across social media. You can see examples on sites like Youtube and Facebook. It's called "The Fire Challenge" and involves young people dousing themselves with rubbing alcohol and lighting it up on their bodies. Burn victim and now, Tampa General Hospital volunteer, Joe Versaggi, knows all about the horrors of fire. He's undergone 30 surgeries after a fiery plane crash 8...
  • Haines City police officer resigns after Facebook posts

    Haines City police officer resigns after Facebook posts

    Thursday, July 31 2014 9:43 PM EDT2014-08-01 01:43:17 GMT
    A Haines City police officer under an internal investigation has resigned. Amelia Inoa, an officer with Haines City since 2012, submitted her resignation Wednesday night. The resignation came a few hours after News Channel 8 aired a story exposing some of Inoa's posts on her personal Facebook page. The posts ranged from jokes about calls on which she was dispatched to racial jabs.On Thursday, police Captain Brian McNu...
    A Haines City police officer under an internal investigation has resigned. Amelia Inoa, an officer with Haines City since 2012, submitted her resignation Wednesday night. The resignation came a few hours after News Channel 8 aired a story exposing some of Inoa's posts on her personal Facebook page. The posts ranged from jokes about calls on which she was dispatched to racial jabs.On Thursday, police Captain Brian McNu...
Powered by WorldNow

200 South Parker Street, Tampa, FL 33606

Telephone: 813.228.8888
Fax: 813.225.2770
Email: news@wfla.com

Can’t find something?
Powered by WorldNow
All content © Copyright 2000 - 2014 Media General Communications Holdings, LLC. A Media General Company.