Honest Tea experiment ranks honesty by state - WFLA News Channel 8

Honest Tea experiment ranks honesty by state

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This year, for the first time ever, the company set up unmanned kiosks in all 50 states throughout the country stocked with cold HONEST beverages and asked $1 to be paid on the honor system; consumers chose to pay for a bottle or steal a bottle with no consequences.

A tea stand, a money box and an honor system was used to gauge the honesty of each state.

According to a study conducted by beverage company, Honest Tea, Florida ranked 31st in the nation for honesty, tying Michigan and Missouri.

Overall, 92% of Americans were honest, according to the company's study.

In a press release, the company stated, "Honest Tea strives to make its products with transparency and honesty..." The company goes on to say they decided to run the experiment to see how honest people would be if it seemed like no one was looking.

Over 10 days in early July, the company said they set up more than 60 kiosks around the country. The company stocked the stands with their drinks and offered them for $1, using an honor system.

Some of the Results Include;

  • Washington, D.C. was the least honest location in the experiment with 80 percent of participants paying for their beverage.
  • Overall, women are more honest than men (95% vs. 91%)—the same percentages in both our 2012 and 2013 tests.
  • Unlike last year where redheads were most honest, in 2013 blonds were the most honest (95%) and followed by brunettes (93%) and then redheads (92%). 
  • The longer your hair, the more honest you are. People with short hair were 91% honest, vs. people with medium and long hair (93% and 94% honest, respectively).
  • People in groups (96% honest) tend to be more honest than people on their own (91% honest).
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