A Polk County family is breaking ratings records with their new reality show on the UP Network.
"The Bulloch Family Ranch" already drew more than 340,000 viewers to its debut episode, which aired July 17th.
Here's the back story: Rusty and Julie Bulloch have raised more than their own two children at their North Lakeland ranch - a lot more. In the last 16 years the couple has taken in more than 25 young people who needed a safe, stable place to live.
"We never sat down and said hey is this what we want to do for the next 16 to 18 years of our life. It just happened," Rusty Bulloch explained.
It all started with the daughter of a family friend, who just needed a place to get on her feet without getting into trouble. Since that houseguest nearly two decades ago, the Bullochs have taken in young people from all walks of life.
"We've had rough boys, and we've had not so rough boys, and we try to teach them all the same thing... accountability, responsibility," Rusty said.
That's why the UP TV Network thought the Bullochs would be such a compelling reality show family. Daughter Amanda Bulloch Masek had her doubts early on.
"We don't have the scantily clad women," said Masek. "We don't have the cursing, the screaming and the drinking. We don't have any of that, so it's kind of like 'are we interesting enough for America to watch'?"
If episode one is any indication, America seems interested in watching, and matriarch Julie Bulloch hopes it stays that way. She does worry though the impact it could have on her tight-knit family.
"I never want someone to look at me and say, oh you've changed cause I don't want to change. I want to stay who I am, and that's I think going to be our greatest challenge is to stay true and not let all this affect us," Julie Bulloch said.
"The Bulloch Family Ranch" airs Wednesdays at 10pm on UP TV.