Croissant donut craze hits Tampa Bay - WFLA News Channel 8

Croissant donut craze hits Tampa Bay

Posted: Updated:
TAMPA, FL (WFLA) -

If you want to see adults being less than sweet about pastries, head over to Piquant in Hyde Park Village. People line up and sometimes get a little feisty, all to get first dibs on the croissant donuts.

"We're managing the crowds by doing pre-orders," chef and owner Ricardo Castro said. "We have people lined up everyday. Originally we said they could get six at a time but now we're down to two because we can't keep up with demand." 

The Piquant chefs bring out two batches a day: one at 8 in the morning, the other at 3 in the afternoon.  Castro says the rise of the croissant donut has an interesting story.

"We make our own croissant dough here," Castro said. "Believe it or not we used to use the scraps and fry them and put them in cinnamon sugar. I would give it to the guys before the rush would come in for a little sugar rush for them."

When Castro heard about people waiting in line for hours in New York City for something called the "Cronut", a croissant donut, he saw dollar signs.

"I went to work and did 10 different batches until I got the exact look," Castro said. "When we  started nothing happened and then a food writer wrote us up, it went to social media, and it went crazy, viral."

Now employees at Piquant, which has only been open for five months, make 300 croissant donuts a day. At $3 a pop, business is good, and the customers keep lining up.

"They're delicious. I love them. They're amazing," a frequent customer Isabella Moreno, said. "It's like a croissant donut mixed together and it's the best thing ever.

They're tough to describe but one fan, Henry June, calls them "to die for." Chef Castro says it takes two days to a batch, but the lengthy process is worth it.

"It's a lamination process which includes butter on every layer like a croissant," Castro said. "Then you take that dough and kind of do a couple things I can't say right now. It's a secret. Then you get the beautiful layer in the shape of the donut. Outside is crispy inside is flaky."

The croissant donut doesn't have an official name yet. Castro's tossed around the idea of "doughssants" so he doesn't get in trouble for taking the already trademarked "Cronut." But whatever he calls it, he's confident the craze won't die down anytime soon.

"It's exactly what people want," Castro said. "It's the crunchy, the flaky, the buttery flavor. Then the Nutella, raspberry, or cream inside. I don't think its going to stop anytime soon."

FOLLOW US ON TWITTER: @WFLA

 

  • 8 On Your SideMore>>

  • Magic diet pill promoter found running new business in Tampa

    Magic diet pill promoter found running new business in Tampa

    Tuesday, September 2 2014 5:02 PM EDT2014-09-02 21:02:23 GMT
    File Photo: Nick CongletonFile Photo: Nick Congleton
    Nick Congleton is in hot water with the FTC for selling "magic diet pills," and under investigation by Florida's Attorney General for a defunct travel club that owes hundreds of consumers for vacations they never received.Now, he's keeping a low profile and running a new business out of an unmarkedwarehouse in the Channelside District, where he didn't have much to say to Eight On Your Side this morning.
    Nick Congleton is in hot water with the FTC for selling "magic diet pills," and under investigation by Florida's Attorney General for a defunct travel club that owes hundreds of consumers for vacations they never received.Now, he's keeping a low profile and running a new business out of an unmarkedwarehouse in the Channelside District, where he didn't have much to say to Eight On Your Side this morning.
  • Home Depot probing 'Unusual Activity' after reports of data breach

    Home Depot probing 'Unusual Activity' after reports of data breach

    Tuesday, September 2 2014 1:55 PM EDT2014-09-02 17:55:41 GMT
    Home Depot may be the latest retailer to suffer a massive credit card breachHome Depot may be the latest retailer to suffer a massive credit card breach
    Home Depot may be the latest retailer to have suffered a massive credit card breach, the company confirmed on Tuesday, after Krebs on Security reported that a large cache of stolen data had appeared on black market sites.
    Home Depot may be the latest retailer to have suffered a massive credit card breach, the company confirmed on Tuesday, after Krebs on Security reported that a large cache of stolen data had appeared on black market sites.
  • Community reaches out to Spring Hill family after theft of lawn equipment

    Community reaches out to Spring Hill family after theft of lawn equipment

    Tuesday, September 2 2014 8:45 AM EDT2014-09-02 12:45:21 GMT
    Michael Depace wants to say "thank you" and give a huge hug to everyone that reached out after a thief stole $3,500 worth of lawn equipment from him.
    Michael Depace wants to say "thank you" and give a huge hug to everyone that reached out after a thief stole $3,500 worth of lawn equipment from him.
  • NewsMore>>

  • Suspect who ran over Palm Harbor security guard to turn himself in says attorney

    Suspect who ran over Palm Harbor security guard to turn himself in says attorney

    Tuesday, September 2 2014 9:59 PM EDT2014-09-03 01:59:51 GMT
    The suspect was involved in an altercation inside the establishment just before 3 am Friday.The suspect was involved in an altercation inside the establishment just before 3 am Friday.
    The man who investigators say intentionally ran over a security guard at a Palm Harbor nightclub early Friday morning will turn himself in on Wednesday according to his attorney, Barry Cohen.
    The man who investigators say intentionally ran over a security guard at a Palm Harbor nightclub early Friday morning will turn himself in on Wednesday according to his attorney, Barry Cohen.
  • Online business complaint lands Sarasota woman and BBB in lawsuit

    Online business complaint lands Sarasota woman and BBB in lawsuit

    Tuesday, September 2 2014 7:46 PM EDT2014-09-02 23:46:44 GMT
    Can you be sued over your online complaint about a company? That's what happened to Sarah Kessler, of Sarasota.
    Can you be sued over your online complaint about a company? That's what happened to Sarah Kessler, of Sarasota.
  • Is your data safe in Apple’s iCloud?

    Is your data safe in Apple’s iCloud?

    Tuesday, September 2 2014 6:04 PM EDT2014-09-02 22:04:56 GMT
    Hackers gained access to celebrities private pictures including nude photos of actress Jennifer Lawrence. Apple says it has fixed a security flaw but cybersecurity experts say anyone can become a victim.“Anybody can get hacked.
    Hackers gained access to celebrities private pictures including nude photos of actress Jennifer Lawrence. Apple says it has fixed a security flaw but cybersecurity experts say anyone can become a victim.“Anybody can get hacked.
Powered by WorldNow

200 South Parker Street, Tampa, FL 33606

Telephone: 813.228.8888
Fax: 813.225.2770
Email: news@wfla.com

Can’t find something?
Powered by WorldNow
All content © Copyright 2000 - 2014 Media General Communications Holdings, LLC. A Media General Company.