Starbucks to raise some drink prices - WFLA News Channel 8

Starbucks to raise some drink prices

Posted: Updated:
NEW YORK, NY (WFLA) -

Starbucks wants a few extra pennies for some of those lattes or chai teas.  

The Seattle-based coffee company says it's hiking prices on average by 1 percent nationally starting on Tuesday. But it says the price for many drinks, such as medium and large brewed coffees and Frappuccinos, won't change in most its 11,000 U.S. cafes.

"Less than a third of beverages will see a small increase in most stores," said Lisa Passe, a Starbucks spokeswoman. She noted that the increases will vary by region and may apply to different drinks.

The most a tall brewed coffee will increase by is 10 cents, while some markets will not see any increase in brewed coffee, she said.

Depending on the market, Starbucks Corp. notes it's the first price hike most customers will see in about two years.

The price hike comes despite falling coffee costs that have boosted the company's profits. Green arabica coffee prices dropped to a four-year low on the ICE Futures U.S. market at $1.1710 per pound on Thursday. In the last quarter, Starbucks cited lower coffee costs for a stronger operating margin, which represents the money it pockets from sales after subtracting what it pays to keep stores running.

And those lower coffee costs are expected to continue padding its bottom line.

Earlier this month, a Janney Montgomery Scott analyst issued a note to investors saying Starbucks is likely to benefit from lower coffee costs for the next few years. Based on the price of a coffee contract at the time, Mark Kalinowski estimated that Starbucks would pay about half the $1.4 billion it did for coffee in 2012.

But Starbucks notes that coffee represents just one of its many costs and historically has accounted for less than 10 percent of overall store expenses.

Passe said other expenses include rent, labor, marketing, equipment and other ingredients such as milk and sugar.

FOLLOW US ON TWITTER: @wflatampa

Reuters also contributed to this report.

  • 8 On Your SideMore>>

  • Mortgage nightmare for Plant City couple

    Mortgage nightmare for Plant City couple

    Wednesday, April 16 2014 7:57 AM EDT2014-04-16 11:57:42 GMT
    Karl and Vicktoria Hanson thought their foreclosure nightmare was long over. It may be just beginning.
    Karl and Vicktoria Hanson thought their foreclosure nightmare was long over. It may be just beginning.
  • Bradenton massage therapist banned from contact with women by state

    Bradenton massage therapist banned from contact with women by state

    Tuesday, April 15 2014 5:03 PM EDT2014-04-15 21:03:21 GMT
    The Florida Department of Health says it served licensed massage therapist Kevin Joseph Holmes, 60, with an emergency order Tuesday morning that bans him from working with female clients.The Florida Department of Health says it served licensed massage therapist Kevin Joseph Holmes, 60, with an emergency order Tuesday morning that bans him from working with female clients.
    The Florida Department of Health says it served licensed massage therapist Kevin Joseph Holmes, 60, with an emergency order Tuesday morning that bans him from working with female clients.The order says Holmes "unrestricted practice as a massage therapist with female clients constitutes an immediate serious danger to the health, safety, or welfare of the public
    The Florida Department of Health says it served licensed massage therapist Kevin Joseph Holmes, 60, with an emergency order Tuesday morning that bans him from working with female clients.The order says Holmes "unrestricted practice as a massage therapist with female clients constitutes an immediate serious danger to the health, safety, or welfare of the public
  • State takes emergency action against Bradenton massage therapist after 8 On Your Side investigation

    State takes emergency action against Bradenton massage therapist after 8 On Your Side investigation

    Monday, April 14 2014 7:09 PM EDT2014-04-14 23:09:06 GMT
    Kevin Holmes, massage therapistKevin Holmes, massage therapist
    According topolice records Kevin Holmes, age 60, toldinvestigators the client he gave a therapeutic massage to last month"was an attractive girl, plain and simple."It turns out she was also an off-duty detective, and Holmes said what he did to her was "absolutely inapproriate."
    According topolice records Kevin Holmes, age 60, toldinvestigators the client he gave a therapeutic massage to last month"was an attractive girl, plain and simple."It turns out she was also an off-duty detective, and Holmes said what he did to her was "absolutely inapproriate."
Powered by WorldNow

200 South Parker Street, Tampa, FL 33606

Telephone: 813.228.8888
Fax: 813.225.2770
Email: news@wfla.com

Can’t find something?
Powered by WorldNow
All content © Copyright 2000 - 2014 Media General Communications Holdings, LLC. A Media General Company.