Facebook barges into Google turf with Home - WFLA News Channel 8

Facebook barges into Google turf with Home

Posted: Updated:
NEW YORK, NY (WFLA) -

Facebook Home, the new application that takes over the front screen of a smartphone, is a bit of a corporate home invasion. Facebook is essentially moving into Google's turf, taking advantage of software the search giant and competitor created.   

Facebook Home will operate on phones running Google Inc.'s Android software and present Facebook status updates, messages and other content on the home screen, rather than making the user fire up Facebook's app. The software will be available for users to download on April 12 and will come preloaded on a new phone from HTC Corp., sold by AT&T Inc. in the U.S.     

Google gives away Android, the most popular smartphone software in the world, in the hope that it will steer phone users toward Google services, such as Maps and Gmail, and the ads it sells. Compared to ads targeting PC surfers, mobile ads are a small market, but it's growing quickly. Research firm eMarketer expects U.S. mobile ad spending to grow 77 percent this year to $7.29 billion.    

With Home, Facebook is inserting itself between users and Google, diverting them to the social network's own ads and services. It's taking advantage of the fact that Google places few restrictions on how phone manufacturers and software developers modify Android. By contrast, Facebook Home would not work on the iPhone without approval from Apple Inc., and close collaboration with the company.     

"Facebook Home can only reside on Android because only Google was daft enough to allow it," said independent phone analyst Horace Dediu, via Twitter. 

At the launch event Thursday, Facebook CEO Mark Zuckerberg said Google was aware of the project, but Facebook didn't work them to create Home. Asked if he believed Google could change tactics and restrict apps like Home, he said it was theoretically possible, but highly unlikely for Google to do a "180-degree change" in its stance on Android's openness. 

It's not the first time a big Internet company has co-opted Android: Amazon.com has gone much farther with its Kindle Fire tablets. They run a version of Android that strips out all Google services, replacing them with Amazon's equivalents. Barnes & Noble Inc. does the same thing with its Nook tablets. These devices lie outside the Google system, whereas phones running Facebook Home still come with Google apps like Maps and the Play Store for music, movies and applications.  

The Play Store has many examples of downloadable applications that modify the Android home screen - so-called "launchers." Home, however, represents the first time a major Internet company and Google competitor has created a downloadable launcher.     

J.P. Morgan analyst Doug Anmuth said Home may increase the pressure on Google to find ways to get people to spend more time on its Plus social network, which so far hasn't been as magnetic as Facebook's hangout. Anmuth also thinks the communication tools built into Home could decrease usage of Google's Gmail and Gchat services.   

But Zuckerberg said the app will help Google.    

"I think this is really good for Android," he told the audience at the launch event in Menlo Park, Calif. Developers do their best work on the iPhone first, but with Home, Facebook is putting Android first. If consumers want the Facebook Home experience, they'll have to get an Android phone.    

In a statement, Google seemed to agree. "This latest device demonstrates the openness and flexibility that has made Android so popular," it said.

  • 8 On Your SideMore>>

  • Tampa Bay woman feels ripped off, pays $61 for coins worth $1.50

    Tampa Bay woman feels ripped off, pays $61 for coins worth $1.50

    Thursday, July 31 2014 6:10 PM EDT2014-07-31 22:10:55 GMT
    Vickie McInnis responded to a newspaper ad promising a chance to buy old, rarely-seen coins.Vickie McInnis responded to a newspaper ad promising a chance to buy old, rarely-seen coins.
    Vickie McInnis responded to a newspaper ad promising a chance to buy old, rarely-seen coins that have been sitting in a bank vault for years.With shipping, she paid $61.43. But, here's what she received: a bag of about 100 pennies, worth at most: $1.50.
    Vickie McInnis responded to a newspaper ad promising a chance to buy old, rarely-seen coins that have been sitting in a bank vault for years.With shipping, she paid $61.43. But, here's what she received: a bag of about 100 pennies, worth at most: $1.50.
  • Tampa Bay Water begins filling Bill Young reservoir

    Tampa Bay Water begins filling Bill Young reservoir

    Thursday, July 31 2014 5:45 PM EDT2014-07-31 21:45:52 GMT
    Tampa Bay Water is celebrating a rebirth of sort for its beleaguered Bill Young reservoir. TBW is now diverting water from the Alafia river and filling the reservoir after a massive gutting and renovation project that cost in excess of $124 million dollars.
    Tampa Bay Water is celebrating a rebirth of sort for its beleaguered Bill Young reservoir. TBW is now diverting water from the Alafia river and filling the reservoir after a massive gutting and renovation project that cost in excess of $124 million dollars.
  • 8 on your side helps stranded Riverview driver get a new car

    8 on your side helps stranded Riverview driver get a new car

    Thursday, July 31 2014 4:10 PM EDT2014-07-31 20:10:54 GMT
    Last week, 8 on your side told you about the plight of Christopher Soto and his recalled car.Last fall, Soto purchased a 2004 Chevy Malibu from DriveTime, a used car dealership in Brandon.
    Last week, 8 on your side told you about the plight of Christopher Soto and his recalled car.Last fall, Soto purchased a 2004 Chevy Malibu from DriveTime, a used car dealership in Brandon.
  • NewsMore>>

  • New "Fire challenge" video spurs warnings

    New "Fire challenge" video spurs warnings

    Thursday, July 31 2014 10:43 PM EDT2014-08-01 02:43:41 GMT
    Videos of a dangerous stunt are spreading all across social media. You can see examples on sites like Youtube and Facebook. It's called "The Fire Challenge" and involves young people dousing themselves with rubbing alcohol and lighting it up on their bodies. Burn victim and now, Tampa General Hospital volunteer, Joe Versaggi, knows all about the horrors of fire. He's undergone 30 surgeries after a fiery plane crash 8...
    Videos of a dangerous stunt are spreading all across social media. You can see examples on sites like Youtube and Facebook. It's called "The Fire Challenge" and involves young people dousing themselves with rubbing alcohol and lighting it up on their bodies. Burn victim and now, Tampa General Hospital volunteer, Joe Versaggi, knows all about the horrors of fire. He's undergone 30 surgeries after a fiery plane crash 8...
  • Haines City police officer resigns after Facebook posts

    Haines City police officer resigns after Facebook posts

    Thursday, July 31 2014 9:43 PM EDT2014-08-01 01:43:17 GMT
    A Haines City police officer under an internal investigation has resigned. Amelia Inoa, an officer with Haines City since 2012, submitted her resignation Wednesday night. The resignation came a few hours after News Channel 8 aired a story exposing some of Inoa's posts on her personal Facebook page. The posts ranged from jokes about calls on which she was dispatched to racial jabs.On Thursday, police Captain Brian McNu...
    A Haines City police officer under an internal investigation has resigned. Amelia Inoa, an officer with Haines City since 2012, submitted her resignation Wednesday night. The resignation came a few hours after News Channel 8 aired a story exposing some of Inoa's posts on her personal Facebook page. The posts ranged from jokes about calls on which she was dispatched to racial jabs.On Thursday, police Captain Brian McNu...
  • Tampa Bay Water begins filling Bill Young reservoir

    Tampa Bay Water begins filling Bill Young reservoir

    Thursday, July 31 2014 5:45 PM EDT2014-07-31 21:45:52 GMT
    Tampa Bay Water is celebrating a rebirth of sort for its beleaguered Bill Young reservoir. TBW is now diverting water from the Alafia river and filling the reservoir after a massive gutting and renovation project that cost in excess of $124 million dollars.
    Tampa Bay Water is celebrating a rebirth of sort for its beleaguered Bill Young reservoir. TBW is now diverting water from the Alafia river and filling the reservoir after a massive gutting and renovation project that cost in excess of $124 million dollars.
Powered by WorldNow

200 South Parker Street, Tampa, FL 33606

Telephone: 813.228.8888
Fax: 813.225.2770
Email: news@wfla.com

Can’t find something?
Powered by WorldNow
All content © Copyright 2000 - 2014 Media General Communications Holdings, LLC. A Media General Company.