Studies: retail therapy may improve mood - WFLA News Channel 8

Studies: retail therapy may improve mood

Posted: Updated:

"Retail therapy" may be more than a quaint catch phrase, new research suggests that easing sadness may be just a purchase away.

Shopping to improve one's mood, long derided as a temporary fix for the blues, has been the subject of a string of new reports and surveys that suggest that shopping while sad may indeed help ease this feeling and minimize the impact of a looming stressful event.

More than half of Americans say they have shopped and spent money to improve their mood, according to a survey released on Tuesday from Ebates.com. Although more women admitted to this behavior, with nearly 64% of women saying they've engaged in so-called retail therapy, some 40% of men attempted to shop their blues away.

While Ebates was not designed specifically for retail therapy shoppers, the phenomenon is core to the company's model as a place where consumers can locate deals and cash-back offers, said Mark Moran, Ebates' senior vice president of marketing and distribution.

"I think it'd be fascinating in a future study to look at time of day and see if retail therapy-type shopping happens most often in the afternoon or early evening, and then we might change the type of deals that we highlight on the site then," Moran added.

Among the 1,000 adults polled by TNS Global on behalf of Ebates in March, more than half said they think online shopping provides better therapy than visiting physical store locations.

"It's really convenient," Moran said, explaining why he thought shoppers felt that way. "I don't have to drive anywhere. If I have five minutes to shop, I can do it right now. I don't have to hop in a car."

Interestingly those with a household income of $75,000 or more were more likely to abstain from retail therapy than those on the opposite end of the income spectrum who make less than $30,000 and potentially have fewer bucks to spend.

Of those surveyed, nearly four out of 10 women said retail therapy improves a person's mood compared to about 21% of men.

  • NewsMore>>

  • Shooting reported in Manatee

    Shooting reported in Manatee

    Monday, July 28 2014 4:11 AM EDT2014-07-28 08:11:00 GMT
    A shooting was reported at the intersection of the US Highway 301 and University Parkway early Monday morning.
    A shooting was reported at the intersection of the US Highway 301 and University Parkway early Monday morning.
  • Free hepatitis testing in Pinellas this week

    Free hepatitis testing in Pinellas this week

    Monday, July 28 2014 3:57 AM EDT2014-07-28 07:57:16 GMT
    Department of Health Pinellas and Pinellas Planning Partnership will offer free hepatitis test and other screenings Monday and Friday.
    Department of Health Pinellas and Pinellas Planning Partnership will offer free hepatitis test and other screenings Monday and Friday.
  • A hot day, even for July

    A hot day, even for July

    Monday, July 28 2014 3:49 AM EDT2014-07-28 07:49:04 GMT
    Below average rain chances today. Even hotter than normal with highs in the low to mid 90s.
    Below average rain chances today. Even hotter than normal with highs in the low to mid 90s.
  • Most Popular StoriesMost Popular StoriesMore>>

  • 16 Old Wives' Tales We've All Heard

    16 Old Wives' Tales We've All Heard

    Wednesday, July 16 2014 2:11 PM EDT2014-07-16 18:11:56 GMT
    Here are some of the common old wives' tales that we still hear today.
    Here are some of the common old wives' tales that we still hear today.
  • PHOTOS: Savannah Woman Celebrates her 105th Birthday

    PHOTOS: Savannah Woman Celebrates her 105th Birthday

    Friday, July 25 2014 3:11 PM EDT2014-07-25 19:11:27 GMT
    On Friday, Mrs. Isabel Hansen Coons, celebrated her 105th birthday with a big bash at Summer Breeze Senior Living on Wilmington Island.Mrs. Coons was born in 1909 and has been a resident of Savannah since 1986. Staff at Summer Breeze Senior Living say she is spirited, competitive and full off insightful advice. They add that Mrs. Coons attributes her longevity to 'moderation.'Happy Birthday Mrs. Coons!
    On Friday, Mrs. Isabel Hansen Coons, celebrated her 105th birthday with a big bash at Summer Breeze Senior Living on Wilmington Island.Mrs. Coons was born in 1909 and has been a resident of Savannah since 1986. Staff at Summer Breeze Senior Living say she is spirited, competitive and full off insightful advice. They add that Mrs. Coons attributes her longevity to 'moderation.'Happy Birthday Mrs. Coons!
  • VIDEO: Intense gator battle at Odessa golf course

    VIDEO: Intense gator battle at Odessa golf course

    Friday, July 25 2014 10:56 AM EDT2014-07-25 14:56:27 GMT
    YouTube imageYouTube image
    An amazing video of two big gators locked in an intense fight might have you wondering how something so dangerous could happen at a golf course. A golfer shot the video using a cell phone
    An amazing video of two big gators locked in an intense fight might have you wondering how something so dangerous could happen at a golf course. A golfer shot the video using a cell phone
Powered by WorldNow

200 South Parker Street, Tampa, FL 33606

Telephone: 813.228.8888
Fax: 813.225.2770
Email: news@wfla.com

Can’t find something?
Powered by WorldNow
All content © Copyright 2000 - 2014 Media General Communications Holdings, LLC. A Media General Company.