St. Pete-Clearwater airport unveils new logo and campaign - WFLA News Channel 8

St. Pete-Clearwater airport unveils new logo and campaign

Posted: Updated:
PINELLAS COUNTY, FL -

Tuesday the St. Pete-Clearwater International Airport unveiled its new logo and slogan, Tampa Bay The Easy Way. Airport officials say the new logo emphasizes the three letter airport identifier PIE and its regional identity.

At an airport event that included the Board of County Commissioners, media, and guests, new entrance monuments featuring the new logo were unveiled. Airport officials presented a 3-month marketing campaign that showcased the new branding, including billboards, print ads, and the wrapping of a PSTA bus.

"We are very excited about our re-branding. The feedback we received from the traveling public is that PIE offers easy and convenient travel. Our airport team and airlines focus on our customers and our community. We are proud of our high level of service and will continue to deliver it as we grow in the future - St. Pete-Clearwater International, Tampa Bay The Easy Way!" said Airport Director Noah Lagos.

Wonder where PIE comes from? Airport officials say it comes from the airport's permanent 3 letter identifier that was assigned to the airport based on its name in the 50's - Pinellas International.

The former logo first appeared in 1976, a 37 year old trademark. Officials say merging PIE, St. Pete-Clearwater International, and the Tampa Bay region are key to marketing the airport to travelers and airlines in the years to come.

After renovating the terminal in 2010, airport officials say it was time to continue the re-branding effort, refreshing the image of St. Pete-Clearwater International, focusing on what airport customers love - travel made easy.

The airport re-branding includes the design of a new website this year that has a mobile response function. Airport officials say renovations to the terminal will continue with the addition of new flight information displays and planning for additional improvements to the terminal gate areas.

 

  • 8 On Your SideMore>>

  • Outpouring of support for New Port Richey soldier dealing with squatters

    Outpouring of support for New Port Richey soldier dealing with squatters

    Wednesday, April 23 2014 1:21 PM EDT2014-04-23 17:21:16 GMT
    Soldier & homeowner Michael Sharkey was deployed to Afghanistan two years ago. Facebook photoSoldier & homeowner Michael Sharkey was deployed to Afghanistan two years ago. Facebook photo
    Our 8 On Your Side story about a New Port Richey soldier who says his home has been taken over by squatters is striking a nerve in the community. Many News Channel 8 viewers and Facebook followers are angry about what happened to the soldier.
    Our 8 On Your Side story about a New Port Richey soldier who says his home has been taken over by squatters is striking a nerve in the community. Many News Channel 8 viewers and Facebook followers are angry about what happened to the soldier.
  • Pricey processing issue at Tampa hair academy resolved

    Pricey processing issue at Tampa hair academy resolved

    Wednesday, April 23 2014 9:35 AM EDT2014-04-23 13:35:13 GMT
    Loretta Maloy says she always expected to pay for the courses she took those several weeks, but thought $10,000 in loans just wasn’t right.
    Loretta Maloy says she always expected to pay for the courses she took those several weeks, but thought $10,000 in loans just wasn’t right.
  • New Port Richey soldier says squatters won't leave his home

    New Port Richey soldier says squatters won't leave his home

    Wednesday, April 23 2014 8:58 AM EDT2014-04-23 12:58:50 GMT
    Soldier & homeowner Michael Sharkey was deployed to Afghanistan two years ago. Facebook photoSoldier & homeowner Michael Sharkey was deployed to Afghanistan two years ago. Facebook photo
     When soldier Michael Sharkey was deployed to Afghanistan two years ago, he asked a friend to watch over his New Port Richey house. Now, they're fighting to get their house back.
    When soldier Michael Sharkey was deployed to Afghanistan two years ago, he asked a friend to watch over his New Port Richey house. Now, they're fighting to get their house back.
  • Most Popular StoriesMost Popular StoriesMore>>

  • Mom bites off dog's ear to save daughter during attack

    Mom bites off dog's ear to save daughter during attack

    Tuesday, April 22 2014 2:49 PM EDT2014-04-22 18:49:19 GMT
    Image from CNN/KHOU-TVImage from CNN/KHOU-TV
    In a backyard in Alvin, swings a very lucky girl. Her name is Mackenzi Plass, or Kenzi for short, and she survived a dog attack and has undergone several surgeries."She'll be two and a half in May," said her very proud mother Chelsi Camp. "She's doing great. You wouldn't know it if you couldn't see."Mackenzi has scars on her face after the ordeal just weeks ago that put her mother's animal instincts to the test."You do whatever you can," said Camp. "I don't have physical strength at my side."...
    In a backyard in Alvin, swings a very lucky girl. Her name is Mackenzi Plass, or Kenzi for short, and she survived a dog attack and has undergone several surgeries."She'll be two and a half in May," said her very proud mother Chelsi Camp. "She's doing great. You wouldn't know it if you couldn't see."Mackenzi has scars on her face after the ordeal just weeks ago that put her mother's animal instincts to the test."You do whatever you can," said Camp. "I don't have physical strength at my side."...
  • New Port Richey soldier says squatters won't leave his home

    New Port Richey soldier says squatters won't leave his home

    Wednesday, April 23 2014 8:58 AM EDT2014-04-23 12:58:50 GMT
    Soldier & homeowner Michael Sharkey was deployed to Afghanistan two years ago. Facebook photoSoldier & homeowner Michael Sharkey was deployed to Afghanistan two years ago. Facebook photo
     When soldier Michael Sharkey was deployed to Afghanistan two years ago, he asked a friend to watch over his New Port Richey house. Now, they're fighting to get their house back.
    When soldier Michael Sharkey was deployed to Afghanistan two years ago, he asked a friend to watch over his New Port Richey house. Now, they're fighting to get their house back.
  • Disabled vet reunited with service dog lost in car wreck

    Disabled vet reunited with service dog lost in car wreck

    Tuesday, April 22 2014 1:49 PM EDT2014-04-22 17:49:00 GMT
    Luke Macner and Nina. Photo courtesy the Humane Society of Tampa BayLuke Macner and Nina. Photo courtesy the Humane Society of Tampa Bay
    A disabled Tampa veteran was brought to tears Tuesday when he was reunited with his service dog after she went missing in a car wreck.
    A disabled Tampa veteran was brought to tears Tuesday when he was reunited with his service dog after she went missing in a car wreck.
Powered by WorldNow

200 South Parker Street, Tampa, FL 33606

Telephone: 813.228.8888
Fax: 813.225.2770
Email: news@wfla.com

Can’t find something?
Powered by WorldNow
All content © Copyright 2000 - 2014 Media General Communications Holdings, LLC. A Media General Company.