St. Pete-Clearwater airport unveils new logo and campaign
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By WFLA.com web staff
PINELLAS COUNTY, FL -
Tuesday the St. Pete-Clearwater International Airport unveiled its new logo and slogan, Tampa Bay The Easy Way. Airport officials say the new logo emphasizes the three letter airport identifier PIE and its regional identity.
At an airport event that included the Board of County Commissioners, media, and guests, new entrance monuments featuring the new logo were unveiled. Airport officials presented a 3-month marketing campaign that showcased the new branding, including billboards, print ads, and the wrapping of a PSTA bus.
"We are very excited about our re-branding. The feedback we received from the traveling public is that PIE offers easy and convenient travel. Our airport team and airlines focus on our customers and our community. We are proud of our high level of service and will continue to deliver it as we grow in the future - St. Pete-Clearwater International, Tampa Bay The Easy Way!" said Airport Director Noah Lagos.
Wonder where PIE comes from? Airport officials say it comes from the airport's permanent 3 letter identifier that was assigned to the airport based on its name in the 50's - Pinellas International.
The former logo first appeared in 1976, a 37 year old trademark. Officials say merging PIE, St. Pete-Clearwater International, and the Tampa Bay region are key to marketing the airport to travelers and airlines in the years to come.
After renovating the terminal in 2010, airport officials say it was time to continue the re-branding effort, refreshing the image of St. Pete-Clearwater International, focusing on what airport customers love - travel made easy.
The airport re-branding includes the design of a new website this year that has a mobile response function. Airport officials say renovations to the terminal will continue with the addition of new flight information displays and planning for additional improvements to the terminal gate areas.
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