Pinellas business cashes in on 'Made in the USA' label - WFLA News Channel 8

Pinellas business cashes in on 'Made in the USA' label

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Kyle (left) and Danny (right) help put together boxes for their business Nardo's Natural. Kyle (left) and Danny (right) help put together boxes for their business Nardo's Natural.

Kyle Mastronardo can visit the bottling, manufacturing, labeling, fulfillment and distribution sites for his skin care line on less than a tank of gas. Everything for the organic skin care company, Nardo's Natural, is done in the bay area.

"All of our products are made locally and not just America but Tampa Bay," Mastronardo said. "We help provide jobs and that's the roll we play in the local economy."

According to the Boston Consulting Group over 80% of Americans are willing to pay more for products made in the US, 93% say it's because they want to keep jobs in the USA.

Mastronardo says staying local is an important part of Nardo's Natural. The four Mastronardo brothers started the company in their kitchen. Their first sale was at a local Saturday morning market.

"When customers hear we're made in the USA we get a reaction," Mastronardo said. "So we started putting made in USA on the label."

The brothers sign each box for a personal touch. Not only is staying local patriotic but it's also a money maker.

"People take pride in the fact knowing they're buying something from our homeland," Mastronardo said.

The biggest struggle with keeping the business local is keeping costs down. Architect James Palma knows all about that.

He flew to Tampa to check out planters in St. Petersburg for a new Miami science museum. He's trying to build  the museum with a LEED certification.

"One of the requirements is to try to specify products within 500 miles from the site that automatically leads us to products made in the United States," Palma said.

He says more and more of his clients want US made products. But local materials aren't always easy to find at the right price.

"Sometimes the U-S companies can't compete with that," Palma said. "We encourage contractors to try to use products made in the US."

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