They've been competitors on bay-area airwaves for years.
Now "Bubba the Love Sponge" and Todd "M-J" Schnitt are squaring off in a courtroom... over things that have been said on the air.
Wednesday, Bubba was called to the stand.
The feud between to Bay Area radio personalities carried over into a Hillsborough County courtroom.
Todd "M-J" Schnitt is suing Bubba the Love Sponge Clem claiming defamation and slander for calling Schnitt's wife, Michelle a derogatory name on the air in 2008.
During opening statements attorney for both sides laid out their case for the jury.
Bill Campbell, Schnitt's attorney said, "You are going to lie about someone and false statements disparage his reputation as you did you have to take responsibility for that."
Clem's attorney Greg Hearing said, "We are confident after you that once you hear all the audio and you understand between these gentlemen the history be there is a no way that they were defamed or that they suffered any damages."
The radio personalities have been at odd for years, prompting a radio war that started when they worked for the same company, and continued when Clem switched stations.
At one point Schnitt's attorney played a clip from Clem's radio show in which he said, "Don't be a nerd, be a man, I'm calling your wife a w---- its the most disrespectful thing you can do."
On the stand Clem said he never meant that Schnitt's wife was actually the negative word he used on the air.
"I was speaking about it in the first day I came back in a "your momma" kind of joke to get MJ to engage this was between me and MJ. I am calling your wife a name I am not calling her a prostitute," said Clam.
Schnitt claims the feud prompted members of "Bubba's Army" to threaten his family.
Clem also said, he never meant any ill-will towards Schnitt's wife.
He went onto say Schnitt used his wife on the air too much and he was using the derogatory word to refer to her frequent appearances on Schnitt's show.
The trial is expected to resume Thursday and last for up to another week.